Last updated: 1st of February 2025

SECTION 1: INTRODUCTION

Family First Fertility (“we,” “us,” or “our”), operating under Beeran Media Ltd., is committed to safeguarding your privacy. This document outlines our Terms & Conditions and Data Privacy Policy, describing how we collect, use, disclose, and protect your personal information when you engage with our website and services. By accessing or using our website, you agree to the provisions contained herein.

SECTION 2: PRIVACY POLICY

2.1 Information We Collect

Personal Information

  • When you complete our forms, we collect personal details such as your full name, phone number, email address, city, and country. This enables us to provide personalized recommendations and connect you with fertility clinics.

Usage Data

  • We gather information on how you interact with our website, including your IP address, browser type, referring/exit pages, and operating system.
  • This usage data helps us maintain and improve our services, ensure security, and perform internal analytics.

2.2 Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process personal data on the following legal bases:

  1. Consent: You have given clear consent for specific purposes.
  2. Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  3. Legal Obligation: Processing is required to comply with a legal obligation.
  4. Legitimate Interests: Processing is necessary for our legitimate interests (or those of a third party) except where your rights and interests override those interests.

2.3 How We Use Your Information

We use the information we collect to:

  • Provide and maintain our services, including personalized recommendations and connecting you with fertility clinics.
  • Improve our website and services based on user feedback and analysis.
  • Communicate with you regarding inquiries, updates, or promotional offers.
  • Fulfill legal obligations and enforce our Terms & Conditions.

2.4 Sharing Your Information

  • With Fertility Clinics: We may share your personal information with fertility clinics we recommend, enabling them to schedule appointments and discuss treatment options.
  • With Third-Party Providers: We may share information with trusted service providers who assist us in operating our website or conducting our business.
  • Legal Obligations: We may release your information if required by law, court order, or governmental request.

2.5 International Data Transfers

If your personal data is transferred outside the UK or European Economic Area (EEA), we implement appropriate safeguards—such as Standard Contractual Clauses or adequacy decisions—to ensure your data is protected.

2.6 Data Security

We employ reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no transmission method over the internet or electronic storage is entirely secure.

2.7 Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

2.8 Your Rights

Under the UK GDPR, you have the following rights:

  • Right to Access: Obtain confirmation of whether your data is being processed and access your personal data.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data in certain circumstances.
  • Right to Restrict Processing: Request limitation of data processing under specific conditions.
  • Right to Data Portability: Receive your data in a structured format and transfer it to another controller.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing.

To exercise these rights, please contact us at:
Email: [email protected]

2.9 Children’s Privacy

Our website and services are not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe we have unintentionally gathered data from a child, contact us immediately.

2.10 Changes to This Privacy Policy

We may periodically update this Privacy Policy. Any material changes will be posted on this page with an updated “Last updated” date. Your continued use of our website following any modifications indicates acceptance of the revised terms.

2.11 Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please reach out at:
Email: [email protected]

SECTION 3: TERMS OF USE

3.1 Agreement to Terms

These Terms of Use constitute a legally binding agreement between you and Family First Fertility (operating as Beeran Media Ltd). By accessing our website, you confirm you have read, understood, and agree to these Terms. If you do not agree, you must discontinue use immediately.

3.2 User Responsibilities

As a user, you agree to:

  • Provide accurate and current information when registering or filling out forms.
  • Maintain the confidentiality of your account credentials (if applicable).
  • Use the website in compliance with applicable laws and regulations.
  • Refrain from unauthorized or harmful activities, including transmitting malicious code or engaging in fraudulent behavior.

3.3 Intellectual Property Rights

All content on the website—including text, graphics, logos, and software—is owned by Family First Fertility or its licensors and is protected by intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content without our express written permission.

3.4 Additional Provisions

  1. Prohibited Activities: You agree not to use the website for any unlawful or unauthorized purpose, including (but not limited to) data mining, reverse engineering, or transmitting harmful software.
  2. Termination: We reserve the right to suspend or terminate your access to the site at our sole discretion, without prior notice, for any violation of these Terms.
  3. Modifications: We may revise these Terms at any time. The updated Terms will be posted on this page with an updated “Last updated” date. Continued use of the site indicates your acceptance of any modifications.
  4. Governing Law: These Terms are governed by and interpreted in accordance with the laws of England and Wales. Any disputes arising shall be subject to the exclusive jurisdiction of the courts of England and Wales.
  5. Limitation of Liability: We disclaim liability to the fullest extent permitted by law, and our maximum liability (if found) shall be limited to fees you paid us in the preceding 12 months.
  6. Disclaimer: The site is provided “AS IS.” We make no warranties—express or implied—regarding accuracy or completeness. We are not liable for any direct, indirect, incidental, or consequential damages.
  7. Indemnification: You agree to indemnify and hold us harmless from claims arising from your use of the website or violation of these Terms.
  8. Electronic Communications: By using the site, you consent to receiving electronic communications from us.
  9. Severability: If any part of these Terms is deemed invalid or unenforceable, the remaining provisions remain in effect.

SECTION 4: DATA PRIVACY STATEMENT (COMPREHENSIVE)

(This section largely restates the policy above but is included for completeness if you need a standalone data protection summary.)

  1. Information We Collect: Personal data you provide and automatically collected usage data.
  2. How We Use Information: Providing services, improving user experience, legal compliance.
  3. Sharing Your Information: With clinics, third-party providers, or to comply with legal obligations.
  4. International Transfers: Safeguards for data moving outside the UK/EEA.
  5. Cookies & Tracking: We use cookies for analytics and improved functionality.
  6. Retention: We keep data only as long as needed or legally required.
  7. Security: Reasonable measures to protect data, but no method is 100% secure.
  8. Children: Not intended for users under 18.
  9. Your Rights (UK GDPR): Access, rectification, erasure, restriction, data portability, object.
  10. Updates: We may modify this statement; your continued use after changes indicates acceptance.
  11. Contact: [email protected]

SECTION 5: TERMS & CONDITIONS FOR CLINICS AND SPECIALISTS

5.1 Services Provided

  • For Clinics: We list and promote your clinic, providing a specific number of verified patient leads depending on your subscription.
  • For Specialists: Upon registration and a monthly fee of £119.99, your profile is listed and promoted, enabling patients to contact you directly.

5.2 Fees and Payment Terms

  • Initial Complimentary Period: Clinics receive one month of complimentary service, including four social media video posts.
  • Subscription Fees: Standard Subscription (£550/month) and Premium Subscription (£850/month). Specialists pay £119.99/month.
  • Lead Shortfall: If we fail to meet the guaranteed leads, payment can be deferred or credited.
  • Payment Method: Monthly fees collected via automatic payment or invoicing.
  • Downgrade/Reinstatement: Clinics can downgrade to pay-per-lead after one paid month or request reinstatement to subscription with written notice.

5.3 Responsibilities

  • Point of Contact: You must designate someone to manage patient inquiries.
  • Consultation Availability: Qualified staff should be available for initial consultations.
  • Timely Response: Respond to all leads within 48 hours.

5.4 Data Privacy and Confidentiality

  • Compliance: Both parties shall comply with the UK GDPR and relevant data protection laws.
  • Data Sharing Purpose: Patient data is shared strictly to facilitate the patient-provider relationship.
  • Retention and Deletion: Retain patient data up to six (6) months unless treatment commences. Delete non-commenced leads upon termination, unless legally required otherwise.

5.5 Termination

  • Termination with Notice: Either party may terminate by the 14th of the month, effective the 1st of the following month.
  • Material Breach: If a material breach is not rectified within a reasonable cure period, the non-breaching party may terminate.

SECTION 6: ADDITIONAL TERMS

6.1 Disclaimers & Limitation of Liability

  • Medical Disclaimer: Family First Fertility does not provide medical advice and is not a medical provider. All information is for general guidance and does not replace professional medical advice.
  • Liability: To the maximum extent permitted by law, we are not liable for indirect, incidental, or consequential damages. If liability is found, it is limited to fees you paid us in the last 12 months.

6.2 Refund & Dispute Policy for Clinics

  • Lead Refund: If more than 10% of leads in a month are invalid, you may receive a proportional refund/credit.
  • Non-Payment Consequences: Failure to pay can result in suspension or permanent removal from the platform.

6.3 Cookies & Tracking Policy

  • We use cookies and third-party tracking technologies to enhance user experience and perform analytics. You may opt out of non-essential tracking if desired.

6.4 User-Generated Content & Intellectual Property

  • Users retain ownership of their contributions but grant Family First Fertility a non-exclusive license to display and promote them.
  • Users may request removal of contributed content by contacting [email protected].

6.5 Dispute Resolution

  • Parties shall attempt mediation first. If unresolved, disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

SECTION 7: FINAL REMINDER & CONTACT

For any questions regarding this document, please contact us at:
Email: [email protected]

By using our website and services, you acknowledge and agree to these Terms and our Privacy Policy.